Why I Quit Being a Trainer

A Tale of Exploration

A Lack of Recognition

When I was younger, I was never recognized for much. I was an okay student. I was an okay athlete. I was okay at hockey. I was okay smart.

When I was in the second grade, I was put in a reading club for the advanced students. After a few weeks, I was removed. When I was in the sixth grade, I was put into this course called ‘Math Olympiad’. It was for more advanced students to work on challenging math problems. I made it four weeks before I was told I didn’t need to come anymore. I was always on the brink of being recognized for my intelligence. I seemed to be incapable of capitalizing on those opportunities.

I moved my junior year of high school. I spent my whole life in Westborough, Massachusetts before moving across the state to Falmouth. Before I started at Falmouth High, I had to take an English test before getting placed in either Honors or Advanced Placement (AP) English. At Westborough, I was placed in Honors. I figured this time around would be the same.

Before school started, I was told I was going to be in AP English with Ms. Stephens. I was surprised. I didn’t think I did all that well on the placement test. I was both happy and nervous. I was happy because I was going to be challenged. I was nervous because I wasn’t that confident in my writing. I knew it would be a tough class. And I wasn’t wrong.

Ms. Stephens was difficult. Really difficult. We would write an essay every day. One day we would have to write an essay in class. The next day we would write an essay at home. It alternated like that for the entire year.

Being in that class introduced me to the friend group I would have for the rest of high school. They were all 4.0 students. These were the kids who would end up going to schools like Brown. I wasn’t in their caliber of student. However, being around them motivated me to work harder in school.

By the end of our junior year, we had to take an AP test for English to prove our aptitude. The test was graded one through five. Five being the highest score you could receive. I got a five. I was one of only four or five kids who got one in the class. I was quite proud of myself. I felt good about getting that five. That was until I had a conversation with one of my friends, Chris, after the scores came out.

“Hey Jack. How’d you do on the test?” Chris asked me.

“I got a five, actually. I didn’t think I did that well. I guess writing all of those essays this whole year helped,” I responded, trying not to sound overexcited.

“Oof, don’t tell Rachel,” He responded without a congratulations. Rachel was Chris’ girlfriend. She was in our friend group of 4.0s plus me.

“Why?” I really couldn’t think of a reason I couldn’t tell her.

“She got a four. She’ll be pissed if she heard you got a five.”

I didn’t need to ask why she would be mad that I got a five. I already knew. She thought she was smarter than me. They all did.

Moments like these stick with me. It might seem petty, I know. However, there’s always been something in me that knew I would be great someday. I have always been chasing two things: happiness and greatness. Growing up, none of my peers saw that in me. I’ve had a chip on my shoulder ever since.

No Purpose

It was my choice to change schools in high school. We didn’t have to move if I didn’t want to. I wanted to try something new. I wanted to meet new people. I wanted a change. That is a common pattern with me. I’m always up for new challenges.

When I graduated, I decided to go to school in Florida. I didn’t know anyone in Florida. It wasn’t close to home. I liked that. I wanted to be on my own. I wanted to be in a new place. I wanted a new adventure.

Despite the new adventure, I was miserable in college. The classes weren’t challenging in a way that I cared for. The subjects were boring and didn’t relate to what I wanted to do. I felt like I was redoing high school. It felt like a giant waste of time. I did okay in my classes. But I wasn’t at the top of my class. I was still average. I hated getting overshadowed by other students. My professors and I barely got along. I felt like I had no purpose.

I studied Exercise Science. I knew it was the right path for me. However, going to school for it made me question everything. Should I even be studying this? Do I really want a career in this field?

That was until my senior year.

My senior year we did internship experiences. We could go anywhere we could find an approved internship. My first internship was in Naples, near where I went to school. My second was in Nashville. I went there for a new experience. A new adventure. A new challenge.

Right as I got started at my internship in Nashville, every trainer there realized my skill. I was immediately promoted to being able to teach classes by the end of my third day. Other interns didn’t get that opportunity for their entire time there. I finally started to feel validated.

By the end of my senior year, I was confident in my path as a trainer. I knew I was good. I knew I had the potential to be better.

The validation continued after college. I got a job as a personal trainer in Vermont. I was told by my coworkers later that my boss who hired me was excited about me. He knew I could be something for his company. He had plans for me to take over the next gym he was building.

That never happened.

Specific Knowledge

Before I started working in Vermont, I listened to this podcast by tech legend Naval Ravikant. The title of the podcast was called ‘How to Get Rich Without Getting Lucky’. In the podcast, Naval discusses this principle of ‘Specific Knowledge’. He claims that everyone has specific knowledge. You have certain information, experiences, and skills that allow you to be uniquely good at a particular pursuit.

Let’s say you went to school for video production because you loved making videos in high school with your friends. You were also a class clown who made everyone laugh. On top of that, you love tech and gadgets. You always loved the process of getting a new piece of technology, unboxing it, and telling your friends about it.

Those things might seem disconnected. If you’re a video producer, you can’t showcase your sense of humor because you’re behind a camera. You might get excited to get a new camera but unboxing it and telling your friends about it is not part of your job.

Fortunately, the modern creator economy has allowed people with specific knowledge to find an audience for their interesting set of skills. If you are the video producing, joke making, tech nerd, you can start a YouTube channel opening new gadgets and reviewing them in a funny manner. Your video production skills will give you great quality videos. Other people like gadgets too. They want to see people’s opinions on the products they want to buy. Your sense of humor will keep them engaged. You can now make money purely doing things you like to do. You can even make a lot of money if you’re good enough.

After listening to this podcast numerous times, I started to evaluate my own specific knowledge. What specific set of information and skills did I have that would give me leverage? What pursuit am I uniquely qualified for? What does this world desperately want that only I can provide?

I started working at that gym in Vermont. I knew I was going to only be a trainer there. But, I was always searching for what was next.

I Can’t Work Here Anymore

I worked at that gym while I was building a social media account called Tiny Whiteboard Workouts. I would be at the gym from Monday to Saturday. Then, I would spend all day Sunday working on TWW. The account’s following kept growing. My happiness was rising daily. I finally felt like my life was moving forward. Sure, some of it felt like work. But I liked it. I was having fun.

Like I said, I was always thinking about what was next. I thought Tiny Whiteboard Workouts could be something if I spent a long enough time on it. I went to dinner with one of my clients, Kevin, who was a business owner in town. I told him I had some ideas about businesses I wanted to build. I wanted to get his perspective on them.

The first idea was Tiny Whiteboard Workouts. He thought it was cool. However, it was just a means to an end.

Another idea I told him about was a platform for trainers. From building Tiny Whiteboard Workouts, I knew the flaws in current content platforms. I knew there was more that could be done to build functionality that served trainers needs. I didn’t know what that looked like yet, but we both agreed it could be a good idea. He also let me know how challenging building something like that would be.

I had a five-year plan at the company I was working for. Then, I was going to jump ship and start my own thing. The goal was to build that platform for trainers. I was 22 at the time. I figured by the time I was 27 I would have the knowledge necessary to build the next thing. I first needed to develop my ability to train people. I needed a ton of knowledge about training.

Or so I thought.

The more I worked at that gym, the more bored I became. They capped the number of hours I was training clients. They kept hiring more trainers to distribute the workload amongst us. I could easily have handled forty hours a week of training. They capped me at 20. In my mind, I was working at 35% capacity. I worked hard on Tiny Whiteboard Workout so that I didn’t get bored. I needed to make sure I was always moving forward.

After 6 months, I was completely bored at my job. They weren’t giving me more responsibility fast enough. I had most of their systems figured out. I knew the sales process. I knew the evaluation process. I knew the training process.

I was also living in Vermont in the winter. It snowed every day. I just came fresh off four years in Florida. I wasn’t used to the snow at all. I hated being freezing cold in the morning. I hated having to clean my car off every morning from the previous night’s snow.

I was still happy and I wasn’t sure about leaving yet. Then I got a job offer from this gym in Florida that I used to intern at. It ended up falling through. However, the thought of going back to Florida was in my mind. I couldn’t get it out.

Then, my boss did something that completely changed my five-year plan.

Jumping Ship

My employer in Vermont made many promises of future grandeur. Higher pay, paid vacation, healthcare, the works. This would all come after my first year with the company. The first year, I had to suffer a little bit. That’s okay. I was told it would all be worth it.

Every so often, we had certain holidays we had to take off. We also didn’t get paid for those days off. The gym paid me about $35k a year at the time. I had bills to pay. I couldn’t afford days off.

New Years to me was just another day that we had to take off. It was just another day I wouldn’t get paid. Like I said, I couldn’t afford it. We just had to take off for Christmas the week before. I wasn’t about to take another day without pay. I was already pulling from my savings just to cover my expenses in December.

I decided to work New Year’s Day regardless. I was teaching a group class at the time. I told the women in the class that they should come in and I’ll train them on New Year’s Day to get the year started right. They were ecstatic. They thought it was great. I then scheduled two more clients for New Year’s Day. I had some admin work I had to do as well. I figured I could easily turn it into an 8-hour work day. If I did that, I should get paid for it.

I emailed my boss my plan. He responds with this email:

John. You will get paid for the hours you train your clients. However, I’m not sure how you think it is reasonable to pay you for 5 hours of being on your computer. How will that look to the other employees that aren’t getting paid?

‘I talked to them,’ I thought to myself. ‘They don’t care. They’re not working on New Year’s. I am.’

The email continued.

I appreciate your ability to work on Holiday’s, but there are things about business that you don’t understand.

‘Really?’ I thought to myself. ‘There are some things about business I don’t understand?’

I respond with a short ‘Okay’.

The whole time I worked for him, I realized there were things about business I thought he didn’t understand. He built this company on wrong information and the mistreatment of his employees. If he can do it that way, I felt confident I could build a training business of my own.

After reading his email, I decided I was going to quit. I gave in my two weeks’ notice on January 2, 2020. I was back in Florida at the end of the month ready to build my own training business.

How hard could it be?

Fear of Not Taking Risks

One of the things Naval discusses in that podcast is great musical artists. He talks about how they are always willing to reinvent themselves. They’ll create albums that sound nothing like their previous work. They might alienate older fans with the new content. But the risk is worth it. They have longer careers because of their adaptability. Their sound never goes stale. It never goes out of style because they are always changing their style.

He then discusses how very few people in life want to climb down a mountain they are already halfway up.

One of the most challenging things to admit is that you were wrong. Even harder than admitting you are wrong is realizing that you must change course. You know you have been climbing the wrong mountain. Now you must climb down, past all the trails you laid for yourself, and find a new mountain to begin climbing.

Doing this requires risk. This is a necessary part of the journey if you don’t want to get stuck at some boring 9 to 5 working for someone you hate and doing work that you’d rather not be doing.

One thing that continues to be true about myself is that if I’m not constantly putting myself in anxiety inducing situations, I know I’m not moving forward. That was the cause of my misery for most of my life. I never felt like I was taking any risks.

If my goal is to maximize my potential, I had to take the risk of quitting my job. I realized my specific knowledge didn’t lay with managing a gym for someone else. It laid somewhere within owning my own business. I just had to search for what type of business I needed to own. A personal training business was the first place to start.

I’ve climbed down a few mountains so far in my life. I would say that the first was quitting my first job to start my own company.

Tiny Whiteboard Workouts, LLC

One of the proudest moments of my life was forming Tiny Whiteboard Workouts LLC. It was the legal entity for my training business. It was named after the Instagram account I was building. Little did I know it would die 6 months later.

Tiny Whiteboard Workouts was an Instagram page I had from March 2019. I wrote workouts on smaller than average whiteboards and posted them to Instagram. The concept was simple. People seemed entertained by it. I started to grow a bit of a following as a result.

Working on TWW gave me skills I thought I wouldn’t ever need. I learned how to use Photoshop at a high level. I could create simple graphics for my training business. It has saved me tens of thousands of dollars in graphic designer fees. It also allowed me to create professional level artwork for my websites.

However, it sucked up a ton of my time. I was spending about twenty to twenty-five hours a week creating whiteboard workouts and posting them. It was taking away from the time I needed to spend marketing my training business. But I thought it was all worth it at the time. I was just waiting for that inflection point where my sales would take off.

I was passionate about TWW. I thought it was another place where my specific knowledge could build something valuable. I could write training programs, I could draw, I could use Photoshop. Now I was applying that skillset to this brand which could generate income if I were smart about it.

I dumped thousands of hours over a year and a half into TWW. Every follower count milestone was a proud moment. I can remember the days that I hit 1000, 2000, and 3000 followers. Like I said, I was just waiting for the moment when my sales would skyrocket. I knew I was close.

But I stopped right before I got there.

The WEN System “The New Language of Exercise”

While I was building Tiny Whiteboard Workouts, my training business started to pick up. It was difficult in the middle of a pandemic to build a training business when the very business you have is in a place people fear to go.

Despite the complications, I trudged on. After a brief stint during lockdown at my parent’s place, I got my first client. After getting my first client, I got my second, third, and so on. By the time December of 2020 rolled around, I was training 30-35 hours a week and making serious money. I hadn’t stopped working on Tiny Whiteboard Workouts. I started a podcast with my two good friends Nate and Kevin, and I wrote a weekly blog about training.

With all of this on my plate, I also decided that I wanted to change the entire fitness industry.

In the fitness industry, fitness professionals are supposed to be experts at prescribing exercise. They are. However, it doesn’t seem all that impressive with exercise names such as ‘Donkey Kick’, ‘Hip Thruster’, and ‘Supermans’. Fitness professionals don’t sound all that smart, either. We go to school for four years (sometimes five, sometimes more), just to come out sounding like the gym rat we were going in. The only difference is that we now know what internal rotation of the hip means.

If I were to ask you what ‘Glute Bridge’, ‘Hip Thruster’, and ‘Buck’ have in common, you probably would tell me not much. You might be surprised to hear that they mean the exact same thing. That’s another issue with the fitness industry. There is no standard nomenclature. All these silly terms we give exercises are made up, meaningless, and unstandardized.

I thought I could change that.

I created this thing called the Williams Exercise Notation System. I published a blog about it on July 6, 2020. It was a way of naming exercises that could be standard, repeatable, and use the terms that we already know from school and apply them to our practice.

With the help of my friends Nate and Kevin, we got far. I could name 90% of the exercises I used with the WEN System. It even opened my mind to new exercises that I could create because of the way that we built the system.

I thought deeply about my specific knowledge when writing the WEN System. I was a good writer. I could communicate well. I was a good organizer and could build systems as a result. I also knew movement on a fundamental level. It aligned with my specific knowledge. The WEN System must be my next thing. It could catapult me to fame in the fitness profession. I could be the one who unified the entire field in a major way.

My time and attention span were running thin at this point. I could only dedicate them to a couple of different pursuits. Between my training business, Tiny Whiteboard Workouts, and the WEN System, one of them needed to go. My training business was making me money. The WEN System was my future. So TWW made its way to the chopping block.

I didn’t deliberate long over the decision. Within a few hours after I conceived the idea to shut it down, I called Nate to tell him we would have to rename our podcast (at the time it was the TWW Pod). It was the second of a few more mountains I would climb down.

That didn’t mean that the WEN System was all peaches and roses.

The issue with the WEN System (and any system if someone tries to build it) is its complexity. When you try to standardize exercise names, the names become unbearably long. That’s because you have to break each exercise down to its fundamental pieces, name all of the movements, add in the equipment, add in the position, and hopefully you have space on the page to tell people how you hold that equipment.

Here is an example:

Barbell Pronate Grip Supine (on Bench) Shoulder Abducted 45 Press

Or a ‘Bench Press’.

Getting people on board with this system was going to be a challenge. I polled many of my trainer and therapist friends. They loved the idea but universally agreed that the implementation would be cumbersome. They were nice by leaving it at that.

Despite the criticisms, I loved it. It’s not like I threw in the towel after a couple of weeks. I dedicated much of my time to the WEN System. I was proud of it. I thought it had real potential.

I had to get this thing implemented into more places. More people needed to know about it. They needed to be using it. I set up meetings with my former college. In the Spring of 2021, I had an intern. I was teaching my intern the system and making him implement it into the programs he wrote for our clients.

To make the WEN System stick, I had to decrease the barrier to entry. I had to make it easy to use. In dance, there is this language called Labanotation. It is like musical notation but for the movements of the human body. Instead of words, like we used for the WEN System, they used symbols to notate where the body had to move. To answer the ‘when’ of how to move, Labanotation is written on a staff, like musical notation. However, that staff is vertical. An example of a dance written in Laban Notation would look like this:

Pretty fucking crazy, right? It is clearly complex. More complex than the WEN System ever tried to be. As a result, the clever people operating the boards of standardization for Labanotation built a few apps to decrease the barrier to entry for users. They even created a virtual reality app so that you can dance and notate at the same time.

They seemed like they were onto something. I decided I needed an app.

John The Not-So-Tech-Savvy Trainer

When I was in college, I worked at a Best Buy. I sold computers. I liked computers, phones, gadgets, and even some gizmos. I thought that because I watched a lot of tech unboxing videos on YouTube that I knew a thing or two about technology.

I was very wrong.

After a couple of months of building the WEN System, I decided to begin the process of building the app. I went to a local app development agency and discussed what that would look like. Over the phone, they told me that it would cost $4,000 to build a wireframe. I thought ‘Damn! That’s not bad!’. I could get a prototype into the hands of users and people using the WEN System for only four grand. I was sold.

In late October, I go in and meet these guys. I take them through my little slide show all about the WEN System. They really liked the idea. The told me about the wireframe again, said it would be $6,000 to have it done for mobile and web. I still didn’t think it was that bad. $6,000 for an app? Doesn’t Facebook cost hundreds of millions to operate?

Then they told me what a wireframe is. A wireframe is a visual representation of an app. It shows you what the app would look like and do if the app were to be made. However, it doesn’t actually work. To be literal (now that I know how to make one), it is frames connected by wires. You build mockup screens and then connect all the fake buttons to other mockup screens. Then, you can click around on all the fake buttons to the fake screens. It’s like a 3D rendering of a house before you build the actual house.

The real app would probably cost about $100,000 to build. My training business was doing well. It wasn’t doing that well.

We went forward building the wireframe anyway. I figured I could come up with that kind of money somehow. Maybe friends, family, and investors? I didn’t really know how these things worked, but I was willing to give it the old college try (which is a complete oxymoron for most people, including myself).

As we were developing and designing the wireframe, I was still designing the WEN System. I soon told my friends Nate and Kevin that I would be taking the project forward on my own.

It turned out that designing an app while still figuring out what was supposed to be in the app didn’t work all that well. I started getting behind on developing the WEN System. I was training 30+ hours every week. I was also trying to promote the WEN System on social media. There was only so much time in the day.

Then I made a realization. I really liked the process of designing, thinking about, and strategizing for the app. I really didn’t like writing the WEN System. After its initial glow wore off, it bore me.

After months of development, I killed the WEN System. Another mountain to climb back down. Another instance where the specific knowledge did not match the person.

That meant the whole app had to change. However, if it wasn’t the WEN System, what was it going to be?

Motus Marketplace

As I write this blog, I’m realizing how quickly and often I change my mind. People must look at me with intense confusion. I shouldn’t write it as a hypothetical. I’ve seen it. They do. Despite the internal madness, occasionally I have a good idea or two. It’s rare. But it happens.

While building the app for the WEN System, I had a one of these rare, good ideas (if I do say so myself). I decided that there needs to be a marketplace online where people can go buy training programs made by trainers. There should also be a social media component, like Instagram, where trainers could build a following.

I talked about the platform for trainer’s idea that I had before. Building Tiny Whiteboard Workouts showed me how inadequate all the avenues for monetizing a trainer’s online training business are. If you’re a trainer, here’s what you currently have to do to build an online training business:

1. Start making content on social media.

2. Pick a platform that works best for you. Are you good at creating short form content? How about longer form videos? Are you attractive and look good in pictures?

3. Start creating tons of content. Hopefully, you’ll build a following.

4. Talk to your followers often. Ask what they want to see from you. Hopefully it’s nothing weird. You’re a trainer for goodness’ sake.

5. Try to sell them stuff. But how? You can’t sell them anything on the social media platform that you’ve built the following on. And the only thing you have worth purchasing is training services and training programs.

6. Realize that you must sell online training and training programs.

7. Buy a domain, build a website (or spend thousands having someone else build one), and offer online training services on it.

8. Build a shop on your website where you can sell training programs.

9. Create PDF training programs (which suck) and sell them on your website.

10. Hope that people buy stuff.

That was a ten-step process that almost never works. I had an Instagram account with 3500 followers, did the same thing, and made little money for all the time I put into trying to sell my products and services online.

I figured there must be a place where a trainer can build a following and sell to it – in one place. Spoiler alert, there wasn’t. I decided to create it.

Motus Marketplace was the app I was building. For a time, I integrated the WEN System into it before I took it out. I realized the potential for the app I was building was far beyond the potential of the WEN System (at least, for me).

I was unsure about the content creation side of things. At first it looked a lot like a mashup of Instagram and Reddit. There was a place where trainers could post photos and videos, like Instagram. Then there was a community forum section where trainers could talk to their audience. It just didn’t seem engaging enough. I wasn’t confident that people would leave Instagram for another Instagram that was just more fitness content.

And then I realized I shouldn’t be creating Instagram for fitness. I should be creating something totally different.

Fitteo

The term Motus means motion in Latin. There are a lot of companies called Motus. It’s a great name. Especially for a fitness company.

I have had a passion for movement since I was a kid. I was always curious what made an athlete an athlete. I would study their movements, positions, and their posture. I was fascinated by Arnold after watching ‘Pumping Iron’. That passion for movement extended into my career. I consider myself a movement expert. I can watch anyone move and determine what is happening and how to fix it.

The logo I designed for Motus Marketplace (and Motus Personal Training & Physiotherapy, my training company) was modeled after the Celtic Triskele. The Triskele is a symbol for continuous movement. The parallels to training and life are obvious. Here is that logo:

The app couldn’t be called Motus. That was taken. I went with Motus Marketplace. The reason being that I cared mostly about the marketplace of training programs that was in it. I wanted the content to be engaging, but it wasn’t the priority. That was until I had the idea to make the app focused on live streaming.

I remember the moment I came up with the idea. I had just gotten out of the shower. I was thinking about the recent success of Clubhouse, a live audio app. Then I thought of the success that Twitch, a live stream gaming platform, was having with building video gamer’s careers. People were able to play their favorite games, stream them doing so, and make money in the process. I don’t personally care for the content. But I think it’s great that it exists.

If we look at Peloton, Tonal, Lululemon’s Mirror, and the NordicTrack systems, live streaming is taking over fitness (and for good reason). Live streaming directly translates to the content that fitness professionals can easily provide. You can just do a group training class, put your phone in the corner of the gym, hit record, and you’re golden. You’re making highly engaging content without extra effort. People are already doing it. Why not do it on a platform designed for it?

I looked at myself in the mirror and realized this could be something big. I probably stood there for a few minutes contemplating how I was going to tell the developer I was working with that we needed to make another change to the app’s design. They were clearly getting sick of me. Although their contract said that I could make unlimited changes, they were not expecting a project of this scale and a crazy person like me.

I realized that now the focus was going to be off the marketplace. Although it was going to be a big component, the video content creation side of things was also going to be important. Calling the app ‘Motus Marketplace’ wasn’t going to work.

The new name came to me quickly.

People will be making fitness videos. Fit videos, you might call them. Or maybe you’ll call them Fitteos.

We launched a landing page, and I began talking to potential users. I showed people the wireframe. I told these trainers all the app would do for them. They were impressed.

One woman called it “every trainer’s dream.”

I’m Shutting Down My Training Business

I spent a month talking to users and getting people signed up for the app before it launched. However, I realized that my time was still too limited. As you can imagine by the things I’ve talked about in this blog, I wasn’t focused on training my clients. I was focused solely on Fitteo.

I was training 25+ hours a week. My intern had just graduated, and I was finally on my own again. I had more time to dedicate to Fitteo, but it still wasn’t enough to make real progress. I was getting sick of building a wireframe (and so were my developers) and not an actual app. I was getting sick of not knowing if this would work. And I was getting sick of training people.

The most important thing about realizing you’re on the wrong mountain is not realizing you won’t be successful if you continue. I would be plenty successful if I continued to be a trainer.

It’s realizing that you won’t be happy. I wasn’t going to be happy being a personal trainer. It was just another mountain to climb back down.

Over the course of this blog, you’ve seen me change my mind many times. They might have seemed shortsighted and brash, but it was for two common goals: maximize happiness and potential. The two go hand in hand. If you’re not happy doing something, you’ll never reach your true potential. You think Elon hates designing rockets and electric cars? Of course not. He loves it. It consumes him.

The thought of Fitteo consumes me. The thought of training clients does not. The thought of owning a gym does not. I can’t do a job that I am not compelled to do. I’ve watched too many people in my life be miserable. I’ve asked the question “How’s work going?” just to be met with “Oh you know, it’s just work.”

Fuck that response. I want to be excited to wake up on a Monday because I’m excited about the project I’m working on.

Today, that project is Fitteo.

*Disclaimer* I became a trainer again. And today, June 16, 2023, I just rejected a call from a trainer wanting to join Fitteo because of how I was uncertain about its future.